What is 10DLC & TCR Registration, and what does it mean for my business?

What is 10DLC & TCR Registration, and what does it mean for my business?

In this article, we will review what 10DLC TCR is and the process for registering a business phone number to send and receive SMS and MMS (texting)

What is 10DLC TCR?

10DLC, or 10-digit long code, is a channel created by mobile carriers for business-to-consumer (A2P) messaging. There’s a good chance you’ve already been using one of these numbers for business texting, but until recently, they were only intended for person-to-person (P2P) SMS traffic between family and friends.

Why are there new rules and regulations?

Because texting over business phone numbers has grown increasingly popular, U.S. mobile carriers (AT&T, T-Mobile, and Verizon) want to ensure it remains free of spam and unsolicited communications. To achieve this, the carriers have collectively adopted a set of standards and registration processes to better understand who is using 10DLC for business-to-consumer (A2P) messaging and what is being sent across their networks. These carriers now require businesses to register with The Campaign Registry, a third-party company chosen by the mobile carriers to administer brand registrations on their behalf, in order to send SMS/MMS using 10-digit (10DLC) numbers.

What do the new regulations mean for my business?

The new regulations require registering your company (the “brand”), all phone numbers associated with your company that will be sending text messages, and clarifying which types of messages are being sent (the “campaigns”). Your UC carrier will enable customers to register via an online portal (which will sync with The Campaign Registry) if they wish to continue using SMS/MMS texting via their carrier service. There are one-time registration fees as well as monthly recurring fees associated with this registration. Note: This is an industry-wide effort and not something specific to any one carrier.

How do I register?

Most UCaaS carriers require you to register for 10DLC via their respective online portals. You can access the guides below to learn how to register your numbers for texting with the following carriers.


For more information or assistance, please email os@empiretelecomnj.com or call 732.363.9898.

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